And this is why this award-winning logo design won 2007 Spark Design Award, making a design firm from Bangkok, Thailand stands among world-class designers such as Pentagram, Mother New York and Yves Behar of fuseproject;

When Midnite Oil celebrated its 10th anniversary, it was determined that "the logo" was too common and out-of-date. The design team set out to find an innovative solution in "designing a trendier logo". The original logo displayed a black drop of lamp oil with turquoise lightning in the shape of the letter M. The approach was already overused and the turquoise color did not express enough energy.