The new Zsiska boutique is now open in Central World, Bangkok. The latest motif follows the original shop design in minimalist style with a classier, high fashion feel to attract the target demographic which has now shifted as the jewellery itself has become increasingly popular among jet set, celebrity and advertising people. The color scheme has been adjusted from white with red accent to silver and metallic grey keeping pace with and setting progressive trends.

A key reason that the new design was freed from Zsiska's traditional corporate colors is that both Siska, the jewellery designer, and Mongkolsri Janjarasskul, Midnite Oil Design Director, agreed that Zsiska is a fashion jewellery brand and successful fashion enterprises must set trends instead of following them. "Although corporate colors are an important touchstone for service or consumer brands it is not necessary to stick with them at all times in the fashion industry", according to Janjarasskul. What is more important to Zsiska branding is to have a fresh new look yet in Zsiska's unique personality and style.

In order to add a soft and warm touch, new Zsiska packaging adopted to reusable plastic textile bags instead of square plastic boxes. The new carriers are sturdy, durable and light weight, perfect for distribution to other countries. In addition, they can be reused as coin purses, toiletry bags or personal carry cases. Besides being environmentally friendly, the diminutive containers continue reminding customers of Zsiska's positive brand image.

Designed with the same concept as its packaging, Zsiska paper shopping bag material was replaced by a soft spun bond cloth and shaped round for a unique, eye-catching look that becomes a lasting Zsiska advertising media when reused by customers in their everyday lives.

Midnite Oil was commissioned to design a gift box for Department of Fisheries, Ministry of Agriculture and Cooperatives. The purpose of the box is to contain food products produced by DOF for presentation to high ranking government officers when visiting DOF. It was first launched and presented to HRH Princess Chulabhorn of Thailand at Pramong Nomklao, a yearly trade fair hosted by DOF to highlight their activities.
The gift box is illustrated in traditional Thai paintings of waves with both fresh water and salt water aquatic creatures.
To complete the gift packaging, a clear shopping bag is designed in an uncurling gold ribbon motif as if they lay unwrapped in wave shapes over the gift box.