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(July 28, 2008)
Every year Rebrand selects 100 brands from around the world that are rebranded successfully and awards them a Rebrand 100. This year one of the design firms from Thailand, Midnite Oil, won a Merit award for Zsiska rebranding.
Rebrand is a global resource dedicated to brand transformation. Each year rebranding works from more than 20 countries are submitted to Rebrand 100 Global Design Awards. The entries range from worldwide brands such as Coca-Cola, Procter & Gamble and Unilever to non-profit organizations and local brands.
The assessment criteria for Rebrand 100 award winners are as follows: - Clear transformation for the better in meeting strategic objectives.
- Solution exceeded expectations and/or incorporated an element of surprise.
- The rebrand spurred an emotional connection for the target audience.
- The rebrand was intelligently executed with evidence that it could be implemented across the organization, or a specific unit of the brand.
Zsiska, the Dutch design handmade jewellery brand, was rebranded from Zahara by Midnite Oil. The design firm was selected to transform Zahara to Zsiska from scratch including logo, naming, retail shop, packaging, website, advertising and collateral design works.
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(June 23, 2008)
Rotovision, a well-known design book publisher from the UK, has just released its latest design book titled Color Management for Packaging, a comprehensive guide for graphic designers. The book featured broad color knowledge with which to create more successful packaging designs. Samples of packaging concept works, including MO designs, are shown to clarify the theories throughout the book. One MO piece is also showcased on the back cover.
(March 18, 2008)
noAH VIII, Directory of International Package Design from Japan, has just published a few pages dedicated to MO packaging design works. Ten pieces selected include both local and international brand clients.
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(February 13, 2008)
Hong Kong annual design book, Excellent Annual of International Design 2008, designated 12 pieces of MO work to display among other works by international design-ers' from around the world. MO selected works include Corporate Identity, Packaging and POP design creations
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(July 11, 2007)
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